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Friday
16Oct2009

Betty Grable - a tale of 3 advertisements

Royal Crown Cola Advertisement • 1944Betty Grable was America's girl next door during the turbulent war-torn 1940s. She reminded the boys abroad of the comforts of home while making the girls at home proud with her feisty yet friendly femininity. The pin-up girl kept busy in between movies and photo shoots with some commercial work for the likes of Royal Crown Cola (1944), Lustre Creme and the requisite ciggie endorsement for Chesterfield.

The RC Cola and Chesterfield ads are both promoting her 20th Century Fox movie "Pin-Up Girl" while the cosmetic ad tells of her upcoming chick flick "The Farmer Takes a Wife".

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